Administrative Commands


Add Banner
To add a banner to the rotation, first log into the Admin Module and click on the Add Banner command. Next, the Add Banner form will come up.  The definitions of the fields on the Add Banner form are as follows:

Client:  LE Version - All ads will be filed under the "Bwi Ads" client
Display Mode:  Method to display (banner ad, HTML ad, or both)
Banner Nick Name:  Unique name given to this ad
Banner File:  Banner ad file (ignore if this is HTML ad)
Banner width, height, border:  Banner parameters
Banner Linked Text:  Linked text under banner ad
Banner ALT Text:  The alt text of the banner ad
Banner Link:  URL to go to when the banner is clicked
Image Other Tag(s):  Other tags in <IMG> tag (possibly JavaScript)
Link Other Tag(s):  Other tags in <A> tag (possibly JavaScript)
HTML Ad:  HTML to be printed out for HTML ad
Maximum Exposures/Clicks:  Max exposures/clicks allowed, depending on what kind of account it is
Ratio:  Ratio to all the other ads in the DB
Bonus Exposures:  Used to give ad "extra credit"
Termination Method:  Method to expire ad
Start Date:  Date to start ad
End Date:  Date to end ad

NOTE:  If you're not sure which banner file to use, you can click the View Banner button to view each banner on the list. If the banner has not been uploaded yet, you can click the Upload Banners button, and it will take you to the Upload Banners form. With an HTML ad, only exposures can be counted, because there is no guarentee that the HTML ad will have a link (which will be clicked) to redirect the .cgi program. DO NOT set an HTML ad to expire by maximum clicks, because it will never expire. For the termination method, you can set the ad to never expire, to expire by max clicks or exposures (set in the Maxumum Exposures/Clicks field) or to expire by end date. If you have selected by end date, the ad will not start until the start date has been reached, and will expire when the end date is reached. When an ad expires, it does not disappear but remains inactive until you activate it. Bonus Exposures are a way of temporarily activating it. By giving it Bonus Exposures (depending on the termination - exposures or clicks), BWI will allow it to be viewed as long as it has bonus exposures.

Modify Banner
To modify a banner, first log into the Admin Module and click on the Modify Banner command. Next, a small window (very similar to the Modify Client window) will appear and prompt you to select the client that owns the ad you wish to modify. Select the client and click the OK button.  Next, in the small window, a list of all the banners belonging to that client will appear. If you have selected the wrong client (the banner you wish to modify isn't in the list) select another client in the client list, and  that client's list of ads will appear. Once you have located the ad you wish to modify, click the OK button. The Modify Banner form will appear in the main window.  Note also that each ad with "*" next to it is inactive.
Enable Banner
To enable a banner, first log into the Admin Module and click on the Enable Banner command. Next, a small window will appear and prompt you to select the client that owns the ad you wish to enable. Select the client and click the OK button. Next, a list of the client's ads (that are inactive) will be displayed.  Select the ad you wish to enable, and click the OK button.  If the ad you want is not under the client you selected, select another client from the list and that client's list of ads will appear.  Note that when you enable an ad, it sets the Termination Method to Unlimited Exposures. To change this, just Modify the ad.
Disable Banner
To disable a banner, first log into the Admin Module and click on the Disable Banner command. Next, a small window will appear and prompt you to select the client which owns the ad you wish to disable. Select the client and click the OK button. Next, a list of the client's ads (that are active) will be displayed. Select the ad you wish to disable, and hit the OK button.  If the ad you want is not under the client you selected, just select another client from the list, and that client's list of ads will appear.  Note that when you disable an ad, the program sets the Termination Method to maximum exposures, and sets the maximum exposures to 0.
Delete Banner
To delete a banner, first log into the Admin Module and click on the Delete Banner command.  Next, a small window will appear and prompt you to select the client which owns the ad you wish to delete. Select the client and click the OK button. Next, a list of the client's ads will be displayed. Select the ad you wish to delete and click the OK button.  If the ad you want is not under the client you selected, just select another client from the list, and that client's list of ads will appear. Note that when you delete an ad, it totally removes all data associated with the ad from the DB.   However, the banner file still remains for later use.

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